X Museum
Description
X Museum
Rebranding Project
X Museum celebrates new ideas and multiplicity of cultures, aiming to create an inclusive place both onsite and in the virtual domain — a connecting point between thinking from different backgrounds and disciplines, across geography and ethnicity. Based on critical perspectives and experimental concepts, X Museum is committed to cultivating and supporting emerging artists within a global context while embracing innovative practices. (https://xmuseum.org/portal/other/about)
The identity design of X Museum demonstrates a coexistence of physical and virtual sites in the same dimension. I developed a type-driven identity system that illustrates the idea of twisting dimensions that aligns both sites. By twisting the letters, it also creates a distinctive form of "X". The project included the identity system, branding materials, and advertising campaign.
