Wine with Character
Description
Carbon-intensive glass packaging makes up more than half of wine’s greenhouse gas emissions, but that could be about to change. Candour is in the business of making fine wine more approachable, more environmentally friendly, and more fun. Its range of carefully-curated canned wines aims to turn the snooty world of wine on its head, offering consumers something that looks as exciting as it tastes, without costing the earth.
Wine is typically expressed according Fruitiness, Acidity and Body – fine nuances that have a huge impact on what you enjoy in the glass. To express these differences across Candour’s wines, a variable font was designed that subtly changes according to the wine’s unique notes, so that the flavour of the wine can be interpreted by just looking at the word mark. Rounder terminals express greater body, thin stems denote acidity and a bolder face demonstrates the wine’s fruitiness. Watch closely!
