Visual Identity for About Bookshop

Description

The about Bookshop in Berlin Mitte is launching with an exciting concept: the creators regularly present a new theme and a collection of books, which they select from various fields, such as literature, aesthetics, philosophy, political science, urban studies, and so on. The current theme: is laziness.

A bookstore with a curated and varying "program" fits a variable logo that defines a space and in its different forms of presentation yet always remains recognizable in its handwriting.

Handwritten font, Europa Grotesk