UC AR Augmented Reality Annual Report
Description
For the past 7 years, we have designed the Annual Report for UC Investments. This year, for the first time ever, we’ve brought the report to life using Augmented Reality technology, UC AR representing both ‘Annual Report’ and ‘Augmented Reality’.
Last year was extremely chaotic across the market, as the returns reflect. However, the report tells the story of UC Investments’ strategy and stability: “Where others see chaos, we see opportunity.” This inspired the idea of using chaotic, kinetic, typographic illustrations. Using augmented reality, the animations brought order to chaos.
We worked with illustrator John Burgess to create kinetic typography illustrations and animations based on the core messages throughout the report. These illustrations were part of the story of the report. The report includes instructions on how to download the Augmented Reality app, and the reader is advised throughout the report when to use the app to bring the kinetic typography to life.
