Tokyo Dome City
Description
We created a new identity design for Tokyo Dome City’s (TDC) renovation.
Located in the center of Tokyo, TDC hosts a diverse range of facilities, collectively attracting 40 million annual visitors.
The recent extensive renovation at TDC has presented challenges in creating video images for the newly installed digital displays, which vary in shapes, sizes, and aspect ratios. This diversity has resulted in increased costs for adapting images to suit these varied display formats.
Our design approach makes it possible through a custom-made font and design system, firmly grounded in an original framework that ensures coherence while flexibly adapting to any aspect ratio and shape. This seamless integration harmonizes the analog and digital realms. This system will generate a diverse range of visuals, enhancing the entire complex. Moreover, it will be backed by our custom user-friendly software, guaranteeing uninterrupted operations for our client, who can also utilize it themselves.