THE SWAP SHOW EDITION 2
Description
The Swap Show is an exhibition exchange between design studios and creative agencies from cities around the world designed to showcase and celebrate creative work internationally. Stretching beyond material exchanges, The Swap Show provides an experience and raises design awareness. It calls for good design, perspectives, and people to congregate. Because sharing is good.
For this second installment of the show branding, the visual identity persistently emphasizes The Swap Show's mission of fostering creative exchange and interaction. Watch as the typography undergoes a dynamic transformation, constantly permutating and rearranging itself to embody the essence of the narrative.
