The new Parachute website

The new website brings the full spectrum of the brand's work into the limelight. Structured around highly-responsive layouts and grids, it invites the user to browse the variety of typefaces via an elaborated font tester. Parachute's exclusive Test Drive mode lets you discover the many styles and supported scripts of each typeface in any writing direction whilst making pairing variable with non-variable fonts an easy task. In black or white, the website features other built-in colour themes as well in order to elevate each type system's different mood and context, whilst its mobile version offers a comparative user experience by including tester and buying options. With the needs of branding and design professionals in mind, it lets the user explore and buy fonts effortlessly via a non-complicated ultra-fast buying procedure. Overall, Parachute's highly-configurable and dynamic new online presence engages the visitor with a real type-heavy narrative in an authentic manner.