The Big A: The Atlantic 2022 Fall Sales Summit
Description
In the fall of 2022, after 2.5 years of remote work and collaboration, The Atlantic hosted its first in-person Business and Tech Sales Summit in New York City.
For an audience made up exclusively of employees, we knew that the event materials should feel recognizable and familiar for the brand, but also unveil unexpected new possibilities for a captive audience.
We chose to highlight the visual metaphors possible within The Atlantic’s iconic “A”; we created materials that personified elements of the glyph and gave a clever nod to the session’s content through scale and collage work reminiscent of The Atlantic’s hallmark illustration style. The end result presented the team with engaging new ways to interpret and be inspired by a established brand as it looked toward the new year.
