TCM Logo
Description
The TCM logo embraces the range of interpretations of a “Classic.” When it is activated, the T and M letterforms act as a frame for the ever evolving “C” in between, ultimately landing in its final state. The C is a storyteller with a vast series of interpretations. Our partnership and logo development for TCM extended past the main TCM logo and led to the creation of logos for TCM’s on-air and in-person franchises, as well as the TCM Film Festival.
