SNKRS Showcase
Description
A SNKRS Live series reinventing the way Nike announces products.
SNKRS Showcase gives audiences a first look at upcoming drops — before a third-party website or unverified leak has the chance. The debut episode of this new series revealed over 40 sneakers, spanning Air Max, ACG, and beloved classics — an exciting preview of the future of Nike footwear.
SNKRS tapped Something Special Studios* for creative and production services, including conceptualizing the franchise, visual identity development, set design, animation, product photography, talent management, music production, and live-stream execution.
SSS designed the visual identity, producing a full package of in-stream, on-app graphics alongside continually updating visuals for the set’s LED wall. The idea of revealing classified documents informed the identity and logo. The team even created a mascot for the series dubbed the “File Guy.
