Sandals and Beaches Resorts Logos
Description
“If we ever went through a logo refresh, we’d have to do it the way we do everything else — at the highest level possible,” Sandals Resorts' Creative Director, Scott Peiffer says, “and House Industries would be the ones we’d want.”
After years of collaboration, and countless hand-lettered sketches, the result is a pair of aesthetically complementary yet functional marks that celebrate Sandals' unique heritage. Ken Barber, House's Type Director and letterer, adds, "The logos' success is evident in the visual harmony created between the Sandals and Beaches identities, which also honors the pioneering spirit of the historic luxury brand."
