Samson
Description
Samson is an intergenerational family-owned property company, with an iconic portfolio of distinctive new-build and heritage buildings, and a philosophy of designing for the future while honouring the past. ‘Thinking in generations not decades’ informs their approach, with a focus on sustainable design and operational practices, and human-oriented spaces. The identity design draws on these attributes, taking bold architectural forms and a humanist approach to colour and typography. To bring the story to life and emphasise the importance of people and place within their iconic spaces, we 3D printed their new logomark with rPLA filament made from recycled food packaging and shot them in-situ within Samson buildings, playfully bringing the brand into location imagery in a mix of portraiture and still life.
