Samson
Description
Samson is an intergenerational family-owned property company, with a refreshing approach, an iconic portfolio of distinctive new-build and heritage buildings, and a philosophy of designing for the future while honouring the past. ‘Thinking in generations not decades’ informs their approach, with a focus on sustainable design and operational practices, and human-oriented spaces. The logotype draws on these attributes, taking bold architectural forms and a humanist approach to colour and typography. 3D printed with rPLA filament made from recycled food packaging , and shot in-situ within Samson buildings, we let the logotype tell the story, complementing a focus on people within a space, while simultaneously bringing the brand into each image.
