RISD Identity
Description
Founded in Providence in 1877, Rhode Island School of Design is one of the leading art and design schools in the world. Over the course of a year, we partnered with RISD and research agency ON ROAD to build an identity framework that ties all parts of the institution together, amplifying the voices of this diverse and distinctive community.
An art and design education is never complete. Designers, artists and scholars make the invisible visible through a constant iterative dialogue with their peers and with culture at large. This core visual concept of ‘Complete / Incomplete’ translates into a set of open, flexible tools and frameworks for the talented RISD community to use and evolve.
A custom superfamily of typefaces was drawn by a RISD alum, Ryan Bugden (GD 14). The typography contains the tensions that define the school: expression and utility, past and future, complete and incomplete.
