PF Expo

Eschewing ornamentation, Expo's design is nobly rooted in simple, rational, and absolutely functional Roman forms. Circa 17th century the contrast between the thick and thin strokes of letters increased, oblique stressing transformed into upright stressing and secondary styles to bracketed serifs such as triangular shapes were proposed. Expo takes its cues from several condensed typefaces of that period and conveys a sharp elegance that creates a cohesive family with solid and provocative quality. The typeface’s abundance of thoughtful details excels at display sizes bringing its extravagant nature into the limelight. The abrupt cut at the joints provides a unique functionality as it compensates for over-inking in lowercase. In addition, the italic version alters dramatically the texture and rhythm with razor-sharp terminals that transform from dual-sided serifs to triangular upstrokes. Expo provides pan-European Latin support as well as Greek and Cyrillic.