National Women’s History Museum
Description
The bold and contemporary identity centers on a folded “W” symbol that evokes a movable placard or display system, an apt metaphor as the virtual museum moves toward hosting exhibitions in physical spaces—and eventually finds a permanent home of its own.
The new logo has endless flexibility; the “W” can be rotated to appear as an “M,” for “Museum,” or seen in perspective from various angles. The symbol can appear in flat color, or act as a frame or window for photos and images about women and history. The “W” can carry a single, carefully cropped image, as seen on the homepage of the redesigned website. Paired in combination, the “W” and “M” can be used to creatively tell stories—with a portrait of the woman pictured in the “W,” and her accomplishments represented in the “M.” The symbol can also be used to form graphic patterns.
