Muhulife
Description
Muhulife brand is inspired by life on the Estonian island of Muhu. An island where time rests, as it is often said. Standing for slow life, where family members truly have time for each other, and where kids play with toys instead of smart devices. In that spirit Muhulife creates products that carry timeless value, striving to put kids' – and family members' – mind and imagination at work, instead of providing fast dopamine rushes. An approach and philosophy that is beautifully embodied by the custom crafted, folk culture inspired wordmark. Wordmark, that also transforms into a symbol which one can equally see as a monogram ("ML"), and / or a rocking horse – or maybe it's a rocking chair? It's fittingly up to the viewer's imagination!
