MáLà Project
Description
MáLà Project is a restaurant brand founded with a mission to serve joy through neo-Sichuanese cuisine. Known for its Dry Pot dish—made from a complex blend of spices, and wok fried in its signature Má (numbing) Là (spicy) sauce—it’s a fiery medley of mouthwatering ingredients that first snuck onto mainstream menus in 1990’s China, just as the country opened its doors to the world. Eastern tradition and western novelty coexisted for the very first time; the bilingual communications that followed were often a haphazard patchwork of elements that felt refreshingly new and rule-bending. This unique cultural duality, in turn, became the springboard for MáLà Project’s identity. What precedes is a glittering spectacle of 90’s nostalgia, reimagined for the New York restaurant scene. It’s bold and vibrant like the flavors on offer, modern yet timeless to reflect the legacy of traditions while embodying the joyful spirit of the restaurant itself.
