Ludowy Theatre Signage and Wayfinding
Description
The Ludowy Theatre is one of the most important contemporary theaters in Krakow. Its history goes back to the 1950s and creation of Nowa Huta – a large social realist district planned as a center of heavy industry.
In the branding creation process we examined the visual history of the Theatre and its surroundings, especially social realist architecture and Ludowy’s characteristic building with a beautiful neon. Basing on the typography of this neon, we designed a typeface “Ludowy”, which became the core element for the Theatre’s visual identity, wayfinding and signage.
In 2023 the Theatre opened a new space – TIM (Theatre Institute for the Youth). Its modern building hosts workshops, rehearsals and performances of plays for children and young adults. We designed wayfinding and signage system for TIM basing on “Ludowy” variable font, thus creating a link between a historic neon, iconic to Nowa Huta, and a contemporary space.
