Logo
Description
We collaborated alongside a working group featuring members from the Alliance: Apple, Amazon, Google, SmartThings, Schneider Electric, and NXP Semiconductors. This collaborative working style represented the purpose of the Alliance itself, being a catalyst for creativity and collaboration amongst its members. Here, the Connectivity Standards Alliance was created.
The monogram, the short form CSA, is stylized with a simple connective ligature reflecting the joining together of members, companies, and the smart world. CSA represents a place to share thoughts, speak to peers, and grow important bridges between individuals and companies. To embody that spirit, we elevated typography to represent the unique brand, by creating the font “Assemble,” which has 127 unique ligatures that join specific characters together, instantly turning any headline copy into a simple, but powerful branded moment.
