Lípa Art Collection Brand Identity
Description
Lípa is an artist-owned and curated art collection, founded by Dutch artist Roel van der Linden based in Prague, Czech Republic. The collection gives a fresh perspective into the contemporary art scene by focusing on featuring fresh talent that hasn't yet been recognized by other institutions. Much of the art was acquired by exchanging his own work with artists he met during the years he spent in The Netherlands, Czech Republic, and Slovakia.
The contemporary art scene meant that we could go for something more conceptual, and less conventional, but having to stand alongside such diverse styles in the art itself, made us rein in the craziness into a graphical brand system.
