Legion Labs Visual Identity
Description
Legion Labs is a next-generation cloud-based game creation platform that connects engineers, developers and content creators from around the world with one goal: to design new worlds. To help launch the brand and attract new talent, we created a design system based on the core elements of game design: texture, shape, light, physics and gravity. We brought to life raw components from the game and content creation pipeline and turned them into Lab creations, while the unique cloud based nature of the platform is represented by floating and fluid elements. The result is a brand that reflects the right mix of precision and experimentation. Other brand elements include the use of CoType Foundry’s “Aeonik” typeface, a font that captures the brand’s technical edge, alongside a fiery colour palette, meant to evoke the energy of a legion of people coming together to design the future of gaming.
