Jardins de Métis Poster 2022
Description
The annual campaign for the International Garden Festival which takes place at the Jardins de Métis, in Bas-Saint-Laurent, Québec has a new theme each year. The 2022 edition had the theme “Adaptation”. The Jardins de Métis is known for its playful installation within the gardens.
Their visuals have always been colorful and fall between illustration and type. This year, we played with the idea of type as an illustration. The bold and colorful lettering expands, adapts, and scales itself to different applications within the campaign, which gives the public a chance to discover the illustration before the word itself through various playful layouts.
