International Center of Photography
Description
The new logo is a revival of the geometric monogram originally created by modernist design pioneer Arnold Saks for the announcement of ICP’s opening in 1974. No longer just a square, the updated mark can now be reframed into any aspect ratio and the three letters can appear in an infinite number of forms, reflecting the vastness of today’s image culture and the many ways that photographers frame our view of the world.
The bold mark is set off by primary typography set in Publico, a serif typeface originally designed for newspapers and magazines, a nod to the relationship of photography and journalism.
The identity framework has been extended to publications and promotional materials, the digital design of the website, and a system of signage and environmental graphics for the new location with custom icons built on the geometric shapes of the logo.
