Huan Yuan Calligraphy

Description

As an opportunity to let the world know about China, one of the major challenges is: "How to make traditional Chinese Fonts radiate new vitality in modern times." The reason why the Huan Yuan Calligraphy came into being is that designers try to "answer" this issue.

Huan Yuan Calligraphy is designed with the concept of "restoring modernity with tradition", and it used post-modern design language -- Deconstruction and Reconstruction. it takes the brush and skeleton as the entry point. From the perspective of the brush, the Huan Yuan Calligraphy takes the meta edition as the foundation of the brush, and the modified horizontal brush looks like the upturned branches. The name "Huan Yuan" comes from the brush. It means the design done by the edition of the “Huan Yuan” to restore the traditional charm of the calligraphy. From the aspect of the skeleton: the Huan Yuan Calligraphy is based on the modern skeleton and the creative addition of Running Hand which gives the work a modern sense. It also retains the traditional handwriting sense of the font. Therefore, "calligraphy" is used as the last two words in the font name. It aims to clarify the font style for the audience. At some times, let the audiences to feeling the"Running clouds and flowing water "in the Huan Yuan Calligraphy.

Huan Yuan Calligraphy as an "answer" to the new vitality of Chinese Fonts in modern times.When Huan Yuan Calligraphy is used in daily life. The audience's senses can get the corresponding comfort: the eyes can taste the "thick taste" -- the innovative sense of food packaging, the mouth can feel the "soft cloud" -- the clear sense of drink packaging, the heart can feel the "weight of life" -- the texture of daily necessities packaging.