Hey Barista Publishing Platform
Description
The visual identity and web design for Hey Barista invokes the quirky, lighthearted feeling of the Oatly brand but also features poignant stories with intimacy and dignity. It reformulates powerful elements from print magazines—crisp typography, hand-drawn marks, and unconventional compositional techniques—for the web, drawing readers into a more localized and sustainable way of looking at the world. The stories have an intimacy to them because they deal with personal obsessions and routines that are deeply situated in a sense of place and the design Isometric created reflects this through the attentiveness to each detail. Whether short talks, city guides, photo essays, and long-form stories, the combination of multiple types in an unexpected manner, bursts of color, unconventional layouts, and custom layouts makes it clear these stories are special.
