Fuzzy Feelings
Description
The "Fuzzy Alphabets," designed bespoke for Apple’s holiday short film ‘Fuzzy Feelings’, represent a unique typographic voice. The letterforms draw inspiration from Apple's established typefaces, but are reimagined to embody an intentionally imperfect, whimsical character. The typography mirrors the film's narrative, which intertwines two distinct worlds into a single story. The collection includes serif and sans serif variants, maintaining a harmonious and visually appealing aesthetic.
To bring a tangible layer of authenticity to the film, each letter was handcrafted from real felt. This painstaking process imbued the letters with genuine, tactile qualities and resulted in an intricately detailed, fuzzy texture.