Fergus
Description
Brand identity for Fergus, a user-friendly online grocery store with a 100% organic offering and a convenient, subscription-free delivery service. From naming to visual identity, editorial and illustrative content, an animated ad and a website, Principal has supported Fergus throughout their full rebrand. Our goal was for Fergus to stand out in this quite homogeneous market that is organic online shopping, and to translate the pleasure of eating into a sustainable and unifying language with a touch of magic.
