ENCO INTERNATIONAL LIMITED
Description
Created in Ming Tai's "Type 5: Motion" class. The objective of this project is to rebrand an existing institution and showcasing its new brand and identity (e.g. Logo lockups, Typography, Poster, Collateral, Social, Website, and Brand Elements) through a 60 seconds or shorter motion montage. The initial brand identity of "Enco Group Studio" was not effectively conveying the organization's fundamental values and services due to its lack of brand consistency and visual impact. Thus the rebranding, while renaming the institution to ENCO INTERNATIONAL LIMITED, solves that problem by introducing a dynamic and engaging identity system. It features a versatile and adaptable color palette, a robust and uniform typographic approach, and crisp, attention-grabbing motion elements.