Dutch Design Week
Description
We thought Crouwel’s Fernhout typeface would make a fitting candidate for the new house style. But Edgar Fernhout’s name only holds 13 letters and not all the ones that spell Dutch Design Week, let alone other messages. With the blessing of Judith Cahen, Crouwel’s partner, our studio set out to design the other half of the alphabet, a full set of numbers and punctuation marks. Animating the newly developed font for the DDW site felt natural. When the letters started moving, the underlying grid became visually present. A bridge was forged between the aesthetics of the past and the design language of the future: motion design.
The Greater Number' is a quest for the better number. With this theme, DDW on the one hand calls for less. Less consumption, less production, and therefore less waste. On the other hand, we know less isn't always possible and that when it comes to more,
