DIA ELIS
Description
Dia Elis produces exceptional organic oliveoil near Ancient, where the Heraean Games took place — a footrace inwhich young women competed in honour ofthe goddess Hera. This unique legacy informed ourbrand identity for Dia Elis. Inspired bythe platonic ideals of rhythm and harmony, wecreated a holistic identity that speaks tothe past while looking tothe future.
The logo isa female runner, sprinting ahead withthe vigour and vitality bestowed bythe product. Her dynamic silhouette recalls the red-figure vessels of ancient Greece. The steady pace ofher heartbeat and breath is rendered in the sparse layout of the elegant typography, which creates a sense of rhythmical movement.
We performed a comprehensive branding strategy, crafted the storytelling and conceived the structural packaging, a lightweight but load-bearing lid that is easy to pick up. The purple color pop when opening the packaging creates an element of surprise. The gold spot onthe lid suggests the liquid gold within.
