Connect Grad Show Branding
Description
Connect is a wild and wonderful amalgamation of crazy ideas and creativity. It is an event curated by designers, for designers at UAL: London College of Communication's Grad Show for MA GB+I.
This project demonstrates the Branding & Identity created for the Grad show of MA GB+I at the London College of Communication. The project also involves the creation of a typeface named after the event called 'Connect'.
The 'Connect' typeface is inspired by the post-pandemic academia when the design students were finally connected with their peers and creative industries through connectivity, diversity, collaboration & forward-thinking in real life.
The typeface and branding have an overall bold, vibrant and cheerful feel which represents the relentless creative energy of MA GB+I students from UAL: LCC.
