Built to Host
Description
We created this dimensional lettering within a tuba's real-life intricate composition, as part of a New Orleans Tourism campaign, building messaging into iconic Nola elements with hints of hospitality and contextual headline embedded into inviting photographic scenes - here representing the historical jazz scene of the vibrant city. The typography was crafted as a 3-dimensional object based on the actual anatomy of this classic Nola instrument - using photogrammetry, realistic details and textures. Bending and connecting pipes and keys in the inner section of the original tuba to design the headline, we aimed to create a legible, believable photorealistic digital object, composited to be visually seamlessly held by a musician.
