Buddyrich coffee
Description
A small coffee shop of less than 30 square meters, the brand's IP image "Sloth" and the Chinese characters for coffee, as well as the address of the coffee shop and the local visual hammer (SHANTOU city landmarks: small park, department store building）, were created in an experimental design process, through typography, fonts and illustrations. The branding is a fun and dynamic fusion of the address of the café and the local landmarks (small park and department store). The brand's visual assets and cultural values are covered, giving the brand a light-hearted, humorous and personalized experience, perfectly reflecting the brand's value of "the simpler the richer”.
