Bad Bunny Conquered the World
Description
One of the most ubiquitous and hottest artists of 2023, Bad Bunny has talent and flash to spare. The photos in this story reflect his uniquely bold style and inspired the designer to create a custom font specifically for this piece. Informed by the multitude of chains worn by Bad Bunny, each letter of the alphabet plus punctuation and alternate letter forms were carefully built, photographed, and then pieced together into a headline, pull quotes, and drop caps. On every spread, the custom type directly interacts with the photos creating energy and movement throughout. This story design is 100% Bad Bunny.