Bacteria Museum Branding
Description
This project is Branding for Bacteria Museum. I created brand identity inspired by reproduction process of bacteria called binary fission. Bacterium, which is a single cell, divides into two identical daughter cell in the process. My concept is to make a new creature by dividing and reassembling it. I utilized zoom-in effect for billboard poster to make people feel close up their daily life and see the bacteria. For website and mobile design, I divided the section into four parts with different colors to emphasize the concept of dividing. I made logo constantly changing to the alternate to represent that bacteria constantly makes new creature. Moreover, regarding the interactive design, when people write words that they want to see such as “history”, information shows up by reassembling the element. I also make immersive room for people to feel and see invisible bacteria directly through beam project.