Artur Beterbiev vs Callum Smith
Description
Artur Beterbiev is the Unified Light Heavyweight World Champion of Boxing. With 20 straight KO wins and zero defeats, he currently holds the IBF, WBC and WBO titles.
Beterbiev hails from Chechnya and currently lives in Montreal. The design of his shorts and gloves for the Beterbiev vs. Smith match features custom lettering inspired by traditional male and female Chechen attire, specifically the sharp tips of Shashka blades and the decorative, pointed metal chest pieces worn outside of gowns. The design’s intention is to match his fearsome boxing precision and also nod to his cultural heritage.
The arched shape of the custom lettering also references traditional boxing graphic cues and allows for placement of sponsor logos at the bottom of the shorts. Thin lines anchor the pointed shapes on both pieces and help guide the eye along the curve of the Rival gloves and the angle of the shorts.
