50% TOY
Description
50% TOY is a creative team in Macau that specializes in combining and transforming art and toys. They explore the emerging field of toy art, which encompasses various areas such as artistic thinking, visual communication, character design, and 3D deconstruction. Art toys are a fusion of different fields, and 50% TOY embraces this cultural trait in their brand design. They believe in paying attention to even the smallest details of a toy. Drawing inspiration from different toy shapes, they incorporate these unique elements into their typography to create the visual identity and branding system of 50% TOY. Additionally, they deconstruct and refine English typefaces to create a distinct Chinese typeface. The brand's visual system, including fonts, colors, and typography, is closely aligned with its philosophy and core values, showcasing the brand's adaptability and forward-thinking approach.
