Viktoriya Grabowska, Darden Studio
Gamay, released in 2024, is quickly becoming one of Darden Studio’s most loved typefaces. It blends the best of geometric and humanist forms in a design space of widths and weights. Unsurprisingly, brands, including the TDC, are already embracing Gamay. If, like us, you are a visual learner—we invite you to take a moment to explore the cornucopia of use cases showcased by the typographers at the TDC, demonstrating the versatility of Gamay’s 108 styles.
At first glance, Gamay’s construction appears strict and geometric, yet the typeface appreciates calligraphic gestures. Like its namesake, it tantalizes design palettes and enlivens projects with full-bodied and affable characteristics. Inspired partly by Drogowskaz, a contentious road signage typeface prolific in Poland, Gamay is tempered by drawing inspiration from Johnston Sans, a geometric sans most notably used by the London Underground. Gamay’s personality and rhythm are built on opposites, so it stands as an example that the best results emerge when opposites harmonize.
Designed by Viktoriya Grabowska, a Ukrainian type designer residing in Poland, her expressive yet refined style is praised by admirers of her work. She has a multilingual focus on Cyrillic and Latin scripts, drawing on Eastern European influences, and has collaborated with Darden Studio since 2017.
