NIKE PIXO
Description
"Pichação" and Graffiti has been part of the urban landscape of large cities for many years, as well as the visual universe of Nike. This typographic design is inspired by several Nike campaigns that prove this fact. In all of them, the street lettering always appears in a supporting role, often empowering the 'look and feel' of campaigns and products but going unnoticed. Why not bring the essence of the streets to the protagonism of the most relevant brand in popular culture through typefaces, letters and words?
The typography's shapes and curves were inspired by 2 main elements: the vertical “picho” - made with sprays and paint rollers, and by Nike's visual essence: the Swoosh. The final result represents the union of the brand essence with the streets culture essence, through a single typographical family that works in both universes (real and graphic).
Three different weights were developed for the type family: Light + Regular + Bold. In this way, it is possible to expand the street’s universe in different typographic compositions for campaigns and products.
Letters + Numbers + Symbols. That's all 'pichadores' need to make themselves visible in society, and that's how the protagonism of the streets will no longer go unnoticed.
