Every Thing Sorted
Description
If you have a strange urge to put spoons in the spoon’s drawer then that is perfectly normal, since researchers have found that a sorting behaviour existed before we even began building permanent homes. IMA is on a mission to create better space for the things you love, and the tagline ’Every Thing Sorted’ is the hallmark of this belief. The letters in the logotype were literally found in a sorted kitchen grid. The solution when chiseling out the word mark is far from standard but stays within the proportions of kitchen standards. A bold push to own the room for the smart kitchen interiors company that previously stayed rather comfortably in a drawer.
