Strawberry Western Branding
Description
The identity system carries a cohesive range of expression, tied together with the motif of a circle..
Wordmark(s): Custom-drawn. Comes in Latin (English) and Katakana (Japanese) scripts. Drawn in 3 different optical sizes, for anything from large displays, to small leather debossings.
Custom typeface: A high-contrast serif typeface that stays true to circles, resulting in grotesque forms.
Iconography: Unique iconography designed to emulate the wordmarks.
The graphic system of whimsical floating multicolor dots serves as the undercurrent to all of the other circular elements.
