GALLERY 64
Description
Gallery 64 is a new apartment building that is surrounded by 15 other new developments all catering to the same demographics, that’s nearly 6,0000 new apartment units “now leasing” All of them feature a similar set of amenities and features and priced within a few hundred dollars of each other. Gallery 64 is unique as it shares a courtyard with the Rubell Museum of Contemporary Art. Leveraging this distinct attribute, the Gallery 64 brand evokes a very curated and artful approach.
Gallery 64 branding is expressive, artful, and diverse. The many variations of the 64 are used to represent all aspects of “art” from textile design to break-dancing, while the curated photography visuals were concepted as modern “pop-art.” The brand colors are primary yet polished, and the brand patterns allow for a controlled graphic volume based on application.
