Nomo Brand Logotype

Description

Nomo is a startup mobile telecom company that was born to challenge the telecom segment way of doing things. Hence the name, NOMO — NO MORE. The brand proposition is about doing different, despite the need to say no — change doesn't only come from putting a stop to things, but by finding new ways of doing old things. The attitude to move and inspire change: Nomo's logotype was crafted to express that will for evolution and movement; an unsettling feel that can be pleasant, friendly and efficient. The N and M carry brand's personality, as if it's the tracked the movement of a rubber ball. All which inspired the brand language behaviors in all aspects.