Analog Market 2023
Description
Audio-Technica Corporation held an event, "Analog Market 2023," at the Aoyama Farmers' Market/United Nations University Square in November 2023, allowing visitors to experience "analog," which is an important message for the brand.
The event was a flea market where visitors could experience a variety of "analog somethings”, such as records, antiques, vintage clothing, crafts, art, interior design, fragrances, houseplants, fish, organic food, and more, all of which were made by craftsmen with heart and soul.
We were in charge of the creative direction of the entire event, focusing on the visual identity. We created the key visuals, posters, venue visuals, limited edition posters/merchandise, and the website, all to create a cohesive worldview for the event.
The key visual is made from 500 pieces of ice, each a character from the words “ANALOG MARKET”, along with fish and records. The process of creating the letters was done entirely by hand, from the plaster clay
