RTS Cambridge Convention: Too Much To Watch
Description
The Royal Television Society’s annual two-day event at The University of Cambridge brings industry leaders together to discuss the future of media, the impact of AI, and the role of opinion in news. This year’s event titled, Too Much To Watch, was chaired by Channel 4 CEO, Alex Mahon and held in collaboration with the broadcaster.
Inspired by the core topic and title of this year’s event - Too Much To Watch - we created an identity that playfully explored the idea of a crowded screen. Each letter, word and phrase competes for our attention, imitating the dizzying array of content viewers and broadcasters have to navigate.
The identity had to adapt to multiple touchpoints and our balloon-like letters inflated to fill screens, book covers, windows and pillars, creating a delightfully overwhelming experience for attendees.
A vibrant and contemporary visual identity provided an optimistic backdrop to a thought-provoking programme and set the tone
